Sample print advertisment for Ivory Soap

JOB DESCRIPTION:Print ad for Ivory Soap


CLIENT NAME: Ivory soap


VISUAL: This is a one page ad with a large black and white photo dominating it. It has a traditional layout with the headline and body copy resting beneath the photo. This ad is supposed to be tounge in cheek with a retro flair. The photo is of a glum little boy sitting in an old fashioned bathroom with a bar of soap in his mouth. The boy is facing foward and you only see his face and the top of his shirt.The photo should look like it was taken in the early 1950's. The boy is dressed in a collar shirt and has a 50's haircut,(possibly a buzzcut). The headline is done in a mint green and the body copy is in black.

HEADLINE: Soap is not a bad word!

SUBHEAD: they call them; moisturizing body bars, invigorating body washes, deodorizing bars, mineralizing bath beads, skin care bars, rejuvenating exfoiliants, or skin toners, but they almost never call them soap. To this we say why? After all soap is not a bad word.

BODY COPY: Soap removes offensive odors, and washes away dirt grime, makeup, sweat and anything else you may run into on any given day. It's powerful, It's effective. It gives you that fresh all over clean. Do you really want to remove that grime underneath your fingernails with a pack of honey vanilla-mango beauty beads?

TAGLINE: Ivory! We admit it, we're soap.

Sample television advertisment for Ivory Soap

JOB DESCRIPTION: Television ad for Ivory Soap

CLIENT NAME: Ivory soap Title: Fun With Dirt Medium: Television

VIDEO AUDIO
SCENES ARE DONE IN A MONTAGE WHERE EACH SCENE BLENDS SEAMLESSLY INTO THE NEXT. Instrumental Hard Rock Guitar Music

1.2 LITTLE BOYS AND A GIRL HAVING A GREAT TIME MAKING MUD PIES
2.A SHOT OF A GROUP OF LEGS BELONGING TO PEOPLE PUSHING A CAR OUT OF THE MUD. THE SHOT SHOWS THE WHEEL BEGIN TO SPIN AND SPLATTER MUD ALL OVER THE JEANS

3.A FOOTBALL GAME BEING PLAYED IN A RAINSTORM. THE PLAYERS FALL INTO A HUGE PUDDLE WHILE LAUGHING. THIS SCENE GOES TO A STILL AS THE VOICE OVER PLAYS.
. (SOMEWHAT DEADPAN MALE V.O.) At a time like this don't you feel like running towards the nearest waterfall with your lavender scented moisturizing bath beads? Orrrrr….(Audience is temporarily left hanging as more clips roll)

4.A FOOT STEPS INTO A DEEP PUDDLE AND MAKES A LARGE SPLASH.		  

5.A MAN AND HIS YELLOW LABRADOR RETRIEVER ARE WRESTLING IN THE DIRT. THIS SCENE GOES TO A STILL.
(MALE V.O.) Would you rather actually get clean, in the convenience of your home shower?

6. A SHOT OF A STILL WET SHOWER WITH A RING OF DIRT FROM WHOMEVER USED IT LAST. THE CAMERA ZOOMS IN ON A BAR OF SOAP WHERE WE CLEARY SEE IVORY STAMPED ON IT. 		(MALE V.O.)Ivory! We admit it, we're soap.

7. STILL SHOT OF AN UNOPENED PACKAGE OF IVORY