Sample Advertisement for Yahoo

Client: Yahoo

Title: Yahoo Maps Medium:

Television Length: 60 seconds

VIDEO AUDIO

1.STAN AND JUDY, A MIDDLE AGED MAN AND WOMAN ARE SITTING IN THE FRONT SEAT OF A MINIVAN. STAN IS DRIVING WHILE JUDY IS LOOKING AT CRUMPLED PIECE OF PAPER. THEY ARE BOTH FROWNING
JUDY: OK OK now we turn left past a large old barn. Do you see the barn Hon?
.
2.CUT TO A CLOSE UP OF STAN SCANNING THE ROAD WITH AN IRRITATED LOOK ON HIS FACE
STAN: Are you sure it says there's a barn? I don't see anything.

3.CUT TO A CLOSE UP OF JUDY WHO IS GRIMACING AS SHE ANALYZES THE PAPER.

. JUDY: It's hard to tell since Joey spilled grape juice on this paper, but I think it says turn left at the barn then right after a fruit stand then left again after 3 trees and a mailbox.

4.STAN STOPS THE CAR
 

5.A SHOT OF THE OUTSIDE REVEALS A STILL SMOLDERING CHARRED PILE OF ASHES BY A TURNOFF TO A DIRT ROAD
JUDY: Do you think maybe that used to be a barn?

6.CUT TO STAN, WHO SHRUGS HIS SHOULDERS AND LOOKS EXASPERATED.
FEMALE VOICE OVER: Need directions? With Yahoo you just type in where you are and where you want to go and you can get a map, detailed driving directions, mileage information and even estimated driving time. Yahoo! We are more than just a search engine

7.CUT TO A (CG) THAT SAYS YAHOO! MORE THAN A SEARCH ENGINE